Renowned jewellery brand Swarovski with an aim to expand its Zirconia product range has launched three new stunning cuts/varieties for the season 2015/16. This was made to pay tribute to Daniel Swarovski, the founder of the company and also for celebrating the 120th anniversary which the company will celebrate this year.
The latest cut stones optically and technically both has a class of its own. The Zirconia Light Blue will delight people with its subtle blue colour while on the other hand, the Zirconia Red Dark stone with its intense shade of deep red will remind one of the precious gemstone colours. Blue and Red both have been created with the Thermal Colour Fusion (TCF) process. This is a technology which will augment the surface of the stone with a microscopically slim coloured coating. The TCF technology that is patented in the US and Austria possess the benefit to use no irradiation during the colouring process, thus is absolutely safe both for the environment and the consumer.
Swarovski Gemstones India, Managing Director, Rajendra Jain stated that they plan to make a strong presence of their brand all through the industry and also support their partners with their ingredient brands created with Swarovski gemstones.
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