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Pandora Jewelry Gives a Makeover to Flagship Concept Stores
By Gemexi Team | Jewelry Education- Updated On Mar 25, 2020
Pandora Australia has redesigned one of its high-profile concept stores, which was celebrated by a VIP event recently. Some new ideas for the design of store will be implemented by the brand’s independent stockists.
The store that has been refurbished with the “Evolution” design is the flagship store located at Pitt Street in Sydney. The store had opened in December 2010. This is however not the first store of the company to be refurbished in this manner. The company has been implementing the Evolution concept across several of its brand-only stores since early this year. The effort is being seen as a means to improve customer engagement.
Brien Winther, Pandora Australia president explained that change was the need of the hour as things are drastically evolving in the retail industry. He said that today customers’ expect personalized shopping experience, which is what the “Evolution” design plans to offer.
The new layout will enable Pandora’s team to provide personalized service while it will also allow customers to have a better view of the complete jewelry range, said Winther. The space within the Pitt Street store has been better utilized with the new design, and a larger area for browsing has been created.
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