AGS' First Gamification App For Raising Jewellery Awareness

• Updated On Mar 25, 2020

AGS (American Gem Society) has come up with their first gamification app with an aim to boost up engagement with customers and raise jewellery awareness. The company recently stated that gamification is a technique to apply game mechanics like timing and levels to non-game contexts such as a website. This application will comprise of 5 quizzes including fun-filled yet challenging multiple-type questions as well as jewellery facts, jewellery in movies and music, celebrity jewellery and royal jewellery.

CEO of AGS Laboratories and American Gem Society, Ruth Batson stated that AGS is constantly looking for novel and fresh ways of engaging and informing the consumers. Creating a pleasurable environment during jewellery and gemstone promotion will assist in their effort in raising consumer awareness both of AGS as well as their credential jewellers. Every quiz will test the knowledge of the user while the awards will be of different levels ranging from platinum to bronze. For instance a sample question: Jewellery in Pop Culture.

Every quiz will test the knowledge of the user while the awards will be of different levels ranging from platinum to bronze. For instance a sample question: Jewellery in Pop Culture.  The classic opera scene in this film featured a ruby necklace worth the US $250,000 that needed armed security personnel on set. Here the answer choices are Cleopatra, Pretty Woman, Breakfast at Tiffany’s and The Great Gatsby. 

AGS established in 1934 is amid the most popular trade association (not-for-profit) that is dedicated to proven knowledge, ethics and consumer protection in the jewellery industry. 

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